According to data from CyberMedia Research, Apple India reported an increase in phone shipments in the fourth quarter, sending out 2 million Apple iPhones, an increase of 18% sequentially but a decline of 7% annually (CMR).
The research also noted that, with a startling 59% of the market share, the iPhone 14 series accounted for most iPhone sales from October to December. With 32% of sales, the iPhone 13 series came in close second.
Apple’s rise in Q4 2022
In India, Apple had its best year in 2022, with a shipment increase of 11% year over year and a market share of 5.5%, which was a record high.
This was accomplished by increasing regional manufacturing and marketing initiatives, taking advantage of the robust demand in the world’s second-largest market.
Apple had growth despite Q4 shipments that were down YoY and QoQ, which affected the 2022 shipment estimates compared to 2021.
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This was blamed on low demand brought on by rising inflation. Analysts predict that Apple will ship about 6 million units annually in 2022, although CMR did not give figures.
Top Spot in Premium Segment
Apple, which is renowned for its high prices, has been steadily growing its volume market share in India while keeping the top spot in premium segments. This has been accomplished by increasing local production and employing aggressive marketing techniques like cash backs and payment options.
Apple was the first Indian business to ship iPhones valued at $1 billion in December 2022.
Production Facilities outside China
Due to geopolitical unrest, the corporation is projected to diversify its production facilities outside of China, with India emerging as a key base.
Industry insiders forecast that the proportion of iPhones built locally will increase from the current 5% to over 20% of the total output in the next three to four years.
According to sources, Apple will ship more devices in 2023 than in 2022.
Experts predict that Apple will ship even more products in 2023 than it did in 2022.
It has been highlighted that demand for the new iPhone 14 Pro models has exceeded expectations, but supply chain issues brought on by China’s COVID comeback have negatively impacted Apple’s performance and caused a YoY decline in shipments.
Nevertheless, intense marketing and discounts encouraged consumers to purchase older iPhone models, such as the iPhone 13 series.
According to, Prabhu Ram, Director of CMR
Apple’s momentum in India continues to be on track with strong growth potential in 2023 and beyond.
Apple’s growing share of upstream value added according to Make in India will drive India’s strategic growth in the global value chain.
